A STORY OF SHARING MOMENTS BETWEEN MOTHER AND DAUGHTER
At TAPADAS, we believe that the most special memories are those that deserve to be shared. In this new campaign, which celebrates the arrival of the Autumn/Winter season, we reveal a story of sharing moments and complicity between Ju and Inęs – Mother and Daughter.
In this editorial, we show the unique values such as love, admiration, learning and sharing experiences between these two women who represent the TAPADAS brand. A story that marks two connections: the first created by family ties; and the second, the celebration of the dialogue between love and fashion, something that accompanies and brings generations together.
Talking about fashion and trends is also talking about emotional relationships, connections to the past and moments of sharing. Between mothers and daughters, there are always shared moments that are important in the relationship: from the first moment when the mother teaches her daughter to fasten her shoelaces or the daughter's curiosity to try on her mother's high-heeled shoes.
We affirm that this is a campaign with afull heart, because although we start from two women - Mother and Daughter - we believe that this story of sharing moments and complicity is a story that represents, not only the relationship between mothers and daughters, but among all of us. It is these moments of sharing that make our days better and the world a more special place.
Get inspired by these #SharedMoments.
